I’m an incredibly plugged in person. From the moment my alarm goes off at 7am right up until I turn the lights out at 1am, after another inevitably late night, I am never without some kind of electronic device. I use my phone to communicate, my kindle to read, my Mac to work and the internet to look at videos of Raccoons doing cute things on all of these devices.
I love photography. I have a collection of coffee table books on the subject, I spend hours pouring over fashion magazines rammed with glamorous and interesting images and I love a nosey on Instagram (who doesn’t love photos of random peoples brunch?), but i’ll let you in on a little secret- I am terrified of my camera.
In the hot and sunny cultural melting pot that is KL, urban financiers sway together with pseudo-punks in crowded trains, yuppy jazz bars operate alongside foot reflexology centres manned by Burmese immigrants, Cosmopolitans readily available beside coconut water – one haram; the other halal.
In this year’s Tatton Yule Yomp, a number of records were broken. The fastest lap by a Christmas tree - ever. The most penguins on course in a 10K - in the world. And a TYY PB for money raised for charity - since records began.
The world of marketing has undergone massive changes in recent years. But even in this digital era of flashy graphics and interaction, there is one, very traditional, thing that still matters more than anything else: ‘The idea’.
Fun fact: today we snap as many photos every two minutes as humanity as a whole did in the 1800's.
Yes, with digital cameras and smart phones we can capture any moment in time, to preserve in an instant. But what if I told you we could bring these very same 2D photographs to life?