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    <title>News and updates on Epigram Communications and Design</title>
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      <title>Warning: this blog may contain disturbing imagery</title>
      <link>http://www.epigram.co.uk/blog/disturbing-imagery.html</link>
      <description>&lt;p&gt;Do you remember when your mother said that you should always wear clean underwear in case you got into an accident? Well, she was right.&lt;/p&gt;</description>
      <pubDate>Tue, 10 May 2011 02:35:13 GMT</pubDate>
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      <dc:date>2011-05-10T02:35:13Z</dc:date>
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      <title>Getting on my goat</title>
      <link>http://www.epigram.co.uk/blog/pooricklegoats.html</link>
      <description>I recently planted an exotic Chilean shrub in my garden. It grows to about 2m in height and develops enormous spines that, in its natural habitat, often impale short-sighted mountain goats and turn them into an excellent compost. ...</description>
      <pubDate>Fri, 25 Mar 2011 08:06:05 GMT</pubDate>
      <guid>http://www.epigram.co.uk/blog/pooricklegoats.html</guid>
      <dc:date>2011-03-25T08:06:05Z</dc:date>
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      <title>A rambling blog about drowning that contains the most tenuous analogy you’ll see for a good long while</title>
      <link>http://www.epigram.co.uk/blog/rambling-drowning.html</link>
      <description>I never get bored of telling people that I died at the age of ten.
It happened during a school lesson at Sandbach public baths in Cheshire. After five years of trying, I was the only kid in the class who couldn’t yet swim. ...</description>
      <pubDate>Thu, 03 Mar 2011 09:54:23 GMT</pubDate>
      <guid>http://www.epigram.co.uk/blog/rambling-drowning.html</guid>
      <dc:date>2011-03-03T09:54:23Z</dc:date>
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      <title>Celebrating the death of youth</title>
      <link>http://www.epigram.co.uk/blog/deathofyouth.html</link>
      <description>Something happened to me recently that was just as profound and life-changing as a first kiss or the realisation that sprouts taste okay. I not only went to a garden centre; I actually looked forward to going to the garden centre before I went. ...</description>
      <pubDate>Mon, 14 Feb 2011 07:22:49 GMT</pubDate>
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      <dc:date>2011-02-14T07:22:49Z</dc:date>
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      <title>Unwanted friends</title>
      <link>http://www.epigram.co.uk/blog/unwantedfriends.html</link>
      <description>I’ll tell you what’s a little bit tragic. The e-mails Friends Reunited send to me that imply their site is still interesting and relevant in any way, shape or form.
Sorry Friends Reunited but it’s all over. Stop bothering me. ...</description>
      <pubDate>Thu, 27 Jan 2011 04:39:47 GMT</pubDate>
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      <dc:date>2011-01-27T04:39:47Z</dc:date>
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      <title>Diamonds are not forever</title>
      <link>http://www.epigram.co.uk/blog/diamondsnotforever.html</link>
      <description>This first blog of the year is pure padding as I never have anything interesting to say until around mid-March when the weather’s warmer and little lambs are gambolling across the fields, ignorant of their mint-sauce laced fate. ...</description>
      <pubDate>Fri, 07 Jan 2011 04:46:19 GMT</pubDate>
      <guid>http://www.epigram.co.uk/blog/diamondsnotforever.html</guid>
      <dc:date>2011-01-07T04:46:19Z</dc:date>
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    <item>
      <title>There’s no ‘I’ in failure</title>
      <link>http://www.epigram.co.uk/blog/no-i-in-failure.html</link>
      <description>This blog has been going for six weeks now and it’s time to take stock. ...</description>
      <pubDate>Thu, 02 Dec 2010 08:14:21 GMT</pubDate>
      <guid>http://www.epigram.co.uk/blog/no-i-in-failure.html</guid>
      <dc:date>2010-12-02T08:14:21Z</dc:date>
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      <title>Innovation: what a load of old nonsense</title>
      <link>http://www.epigram.co.uk/blog/innovationnonsense.html</link>
      <description>There are many business gurus out there who base their entire shtick on the importance of innovation. Without new ideas, they say, your company will stagnate and die. ...</description>
      <pubDate>Thu, 25 Nov 2010 09:03:00 GMT</pubDate>
      <guid>http://www.epigram.co.uk/blog/innovationnonsense.html</guid>
      <dc:date>2010-11-25T09:03:00Z</dc:date>
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      <title>A serious article about SEO</title>
      <link>http://www.epigram.co.uk/blog/seriousseo.html</link>
      <description>A few weeks ago I said that this wouldn’t be the usual agency blog that handed out rubbish tips on subjects such as SEO. However, I have run out of things to say, so this week I’d like to share my expertise on SEO.</description>
      <pubDate>Thu, 18 Nov 2010 07:09:08 GMT</pubDate>
      <guid>http://www.epigram.co.uk/blog/seriousseo.html</guid>
      <dc:date>2010-11-18T07:09:08Z</dc:date>
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      <title>Why you should be a plumber</title>
      <link>http://www.epigram.co.uk/blog/be-a-plumber.html</link>
      <description>People are always asking me how they can become a copywriter. Of course that isn’t true at all. Only one person has ever asked me that question and they thought I was an underwriter. ...</description>
      <pubDate>Thu, 11 Nov 2010 07:19:20 GMT</pubDate>
      <guid>http://www.epigram.co.uk/blog/be-a-plumber.html</guid>
      <dc:date>2010-11-11T07:19:20Z</dc:date>
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