Whilst individual creative elements are great to produce and achieve individual goals, there is nothing like a fully integrated campaign to really leverage the power of your brand, content and spend.
More now than ever, we are working closely with clients to develop strategic multi-channel campaigns, designed to deliver an enhanced, highly effective message. Campaigns can be internal as well as external, supporting organisational as well as business development or marketing goals.
We understand that that your budget needs to work harder than ever. That’s why we work with our clients to develop campaign assets that can be used time and again, really leveraging the bang for your buck.
Return on investment in the design world has historically been a bit of an enigma. But with social media and the use of new online publications platforms we can deliver real transparency on ROI and campaigns, with integrated lead generation. What more could you ask for?
Campaigns often provide an opportunity to push your brand guidelines a little further than usual, particularly where you are looking to create real impact. We typically create a number of different creative concepts for each campaign, giving you the opportunity to review and refine before applying to the series of campaign related assets.
As with all our work, we focus on delivering practical design – design that helps you to achieve your goals – not just to look good.
When working with our clients on campaign development, we will explore how the campaign will work across a range of different communication channels. Understanding your campaign goals and your key audiences allows us to tailor our approach to design. Online campaigns require a different perspective to those communicated offline. Where appropriate we will share our ideas for leveraging your campaign assets across additional channels, to expand your reach and your ROI.