Case study

We understand that the best work is delivered through close relationships with clients. By really getting to know you, your challenges and your audiences, we can apply our creativity to your specific circumstances.


A legal network with history. Interlaw has been helping its clients to connect for more than 30 years but its visual identity had look a little dated for some time. A very dark appearance and limited colour palette had little appeal. We assessed its brand equity and compared with those of its peers to identify very conservative visual identity trends.

Seriously connected. Epigram helped to create a set of brand messages, including the theme ‘seriously connected’, to help Interlaw communicate more effectively with their target markets. We developed a lighter, brighter look with an illustrative image style to reflect connectivity and make a distinct visual difference from close competitors.

A flexible identity. We produced an interactive set of guidelines which included many examples of the new style and ‘step by step’ instructions on how to create bespoke illustrated images. Examples of collateral with the new look and feel follow.

A final word from our client.

“As an elite global law firm network comprised of 7,000 lawyers with members in 133 cities, one of the key challenges of Interlaw’s rebranding was that we needed a positioning to work across many different cultures and continents. We wanted something fresh and forward-looking to stand out from the crowd of more traditional law firms and other networks, which also conveyed the quality and expertise that are integral to our operations.

Epigram effectively and efficiently helped me deliver a great brand position for Interlaw, connecting creative imagery and words across digital and print media to help bring to life the competitive advantage, serious connections and smaller world our member firms offer clients. Excellent service all round.”

Imogen Lee
Director of International Marketing and Communications, Interlaw