I love photography. I have a collection of coffee table books on the subject, I spend hours pouring over fashion magazines rammed with glamorous and interesting images and I love a nosey on Instagram (who doesn’t love photos of random peoples brunch?), but i’ll let you in on a little secret- I am terrified of my camera.
In this year’s Tatton Yule Yomp, a number of records were broken. The fastest lap by a Christmas tree - ever. The most penguins on course in a 10K - in the world. And a TYY PB for money raised for charity - since records began.
The world of marketing has undergone massive changes in recent years. But even in this digital era of flashy graphics and interaction, there is one, very traditional, thing that still matters more than anything else: ‘The idea’.
Fun fact: today we snap as many photos every two minutes as humanity as a whole did in the 1800's.
Yes, with digital cameras and smart phones we can capture any moment in time, to preserve in an instant. But what if I told you we could bring these very same 2D photographs to life?