Our thoughts

The Parallax Sequence – Bringing photos to life

Fun fact: today we snap as many photos every two minutes as humanity as a whole did in the 1800’s.

Yes, with digital cameras and smart phones we can capture any moment in time, to preserve in an instant. But what if I told you we could bring these very same 2D photographs to life?

The parallax sequence (also known as the 2.5D effect) is where we take a still photograph, separate the element into layers, and, by using sophisticated motion graphics software, use those layers in 3D space to give a sense of movement and depth.

This technique has been used to great effect in a promotional film for the world wildlife fund using only still shots from the WWF archive. The slow motion movement and clever use of depth transform these arresting but static photographs into dramatic moving snapshots.

Epigram has used this very same technique to create an animated web banner for the charitable sports event the Tatton Yule Yomp. Take a look here.

So, if I can help you bring your photography to life and create a truly inspiring campaign, please give me a call.

By Benedict Hounslow

Senior Designer

Rebecca Perks