We were called upon by the Commonwealth Secretariat to design their prestigious annual report covering 2022/2023.

The Challenge

Common Secretariat wanted a happy medium between “fancy” and “functional” for the design of the report. They made the comment that previous iterations of it had been too text heavy without much visual intrigue.

The Solution

We complimented their stories with the use of stock photography to break up the text and provide more context of the content. We maximised the use of their existing brand by introducing more colours from their palette and brought in colour blocks to emphasise key points of the text. We also gave the photography a more stylised edge by applying effects in Photoshop.

The Result

A contemporary report with an editorial feel, using their brand as a style tool for emphasising their important work.