DAC Beachcroft is a broad-based commercial law firm serving a wide range of sectors with a strong heritage in insurance, health and real estate. They combine excellent legal skills and cutting-edge delivery expertise to design solutions that fit the needs of their clients – often involving clever uses of technology.

The Challenge

This innovative law firm developed a training toolkit and video for junior doctors, aimed at improving patient safety and reducing claims. It featured advice from experienced clinicians on dealing with such incidents from the perspective of junior doctors working within the NHS. Having produced the original film in 2017, this project saw collection of new footage, bespoke animation and production of an updated film for their core audiences.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

Following approval of a detailed pre-production storyboard, filming was undertaken by our highly skilled crew in three office locations across the UK. Filming was completed against a greenscreen to facilitate the addition of animated content during the post-production process. We managed the production of a professional voiceover and liaised with the client to achieve sign off on the completed piece.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

A highly informative and engaging video, delivering key insights to help junior doctors improve patient safety and reduce claims.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.