DWF is a leading global provider of integrated legal and business services. Ahead of their appearance at the 2025 Legal Geek conference, DWF approached us to create a distinctive and engaging stand design that would reflect their expertise in legal operations services, highlighting their use of innovation, AI technology and human collaboration. The aim was to produce a stand that would attract delegates, spark conversations about how DWF is redefining the legal services landscape, and visually reinforce their focus on “keeping humans in the loop” in an increasingly AI-driven world.
Creative concept development
Graphic design and layout
Artwork production for print
Motion design and animation
Campaign asset creation
Four wall artworks
Desk graphic
Hero image for campaign use
Screensaver GIF for event display
The Challenge
DWF required a cohesive, high-impact visual identity for their exhibition stand that would immediately communicate their commitment and innovation to deliver transformative, AI-powered legal operations to their clients. The stand needed to balance DWF’s bold rubine red branding with creative graphic elements that reflected the relationship between technology and people. The challenge lay in designing a stand that was both visually striking and human-centred, ensuring the environment felt approachable, relevant, and consistent with DWF’s brand values across multiple panels and digital touchpoints.
The Solution
Our approach focused on creating a unified visual experience that combined strong brand presence with subtle technological cues. Using DWF’s rubine red as the core design anchor, we incorporated flowing AI-inspired linework to represent digital connectivity and human interaction. Each surface of the stand was designed with a clear role in communicating DWF’s message: Wall 1: Presented DWF’s Legal Operations services using an icon-led layout with a QR code for quick engagement. Wall 2: Formed the hero backdrop with the key message “Redefining legal innovation”, paired with bold, tech-inspired artwork. Walls 3 and 4: Continued the rubine red gradient and repeating logo motif for brand consistency. Desk graphic: Offered a clean, branded focal point at the centre of the stand. To complete the experience, we produced a hero image for wider promotional use and a screensaver GIF that echoed the stand’s visual language through animated linework and motion, tying the digital and physical elements together.
The Result
The finished campaign delivered a cohesive and impactful stand presence that positioned DWF as a leader in human-focused legal innovation. The interplay of static and animated design elements created a distinctive, memorable experience that stood out on the busy exhibition floor. The consistent use of DWF’s signature colour palette and graphic style across the walls, hero image and GIF reinforced the brand’s modern, confident tone. The final design successfully captured DWF’s “human-in-the-loop” message and elevated their visibility at one of the legal sector’s most prominent events.
