DWF have a unique vision – to become the leading global provider of integrated legal and business services, building a global professional services business whose DNA is rooted in law. And a big part of that is the people that they have as part of the DWF team.

The Challenge

Create a unified visual identity for the newly consolidated early careers division, merging graduate recruitment, apprenticeships, and central services schemes into one campaign.

The Solution

Building on the brand elements we originally developed for DWF’s careers identity—such as gradients and illustrative styling—we created a distinct visual system to promote their early careers offering. The identity blends bold illustration with diverse, authentic imagery to reflect the support, development, and growth opportunities DWF provides to new starters.

The Result

A digital-first, inclusive campaign used across multiple channels, positioning DWF as a dynamic, supportive firm for early careers candidates from all walks of life.