There’s nothing better than getting together with our clients to brainstorm a project, and that’s exactly what we did with the team at Gateley. Together, we explored moving their annual responsible business report from print to digital, and giving it an identity that speaks to their brand while highlighting their passion for working with people and communities.
Creative direction
Web design
Illustration
Motion graphics
Foleon based report
Illustrations
Analytics report
The Challenge
The main aim was to create a responsible business report with its own sense of identity and charm. It needed to communicate the Gateley brand, but above all it had to show their genuine care for people, communities and the planet, and the stories that bring this to life. The report also needed restructuring, both to work on a digital platform and to give it a clear hierarchy that guides the reader through each section in an engaging way.
The Solution
We began by designing a visual identity for the report. The winning concept was an illustrative approach, paired with the title ‘Heart of Gateley’. It reflects how their work with people and communities sits at the core of who they are: the beating heart that inspires and drives each team. The illustration sits within a circle to represent that core, and gently pulses to add movement and a sense of life, a play on the word ‘heart’ in the title. It’s built from all the stories featured in the report, which puts the spotlight on the experiences shared by teams across the UK. The report itself was built in Foleon. We split the content into three core subjects (People, Places and Planet), each with its own page. The year’s key stories came to life through colour and movement, which made for a bright, engaging read.
The Result
Working in partnership with the Gateley team, we created a bright, engaging digital report that celebrates all the good work they’ve taken part in and led over the year. Splitting the content into sections makes individual stories easier to share, and built-in analytics let the team track how readers engage. It was a pleasure to work with a team so passionate about the positive impact their company makes, and so keen to showcase it through a creative digital report.