LBC2 is a programme exclusively for leaders and aspiring leaders of in-house legal teams who want to meet the challenges of their roles and to run high performing teams, and do so in ways that are personally sustainable and purposeful.

The Challenge

We were asked to transform LBC2s annual prospectus from its usual PDF/Brochure format to a digital format that would still carry through a recognisable look and feel, balancing the history of the programme with the new direction.

The Solution

We designed concepts to answer this brief, showing how the prospectus can work digitally using Foleon, which is an online interactive document tool, great for replacing standard PDFs with greater reach and flexibility. We also designed new visuals for the brand to use over the prospectus, illustrating LBC2s goals of enhancing skills and careers through training and mentoring.

The Result

We built and published an online prospectus that is easy to navigate and track engagement, with space optimising, interactive features and engaging graphics to further develop the brand.