Brand evolution for leading London-based law firm

Russell Cooke are a top 100 London-based law firm with around 200 highly regarded specialist solicitors and lawyers. They advise a mix of commercial, not-for-profit, regulatory and personal clients.


Brand development

Art direction


Creative guidance and support


Brand guidelines

Microsoft templates

Website visuals

The Challenge

The leadership team at London-based firm Russell Cooke wanted to update their brand to reflect their first-division work, teams and clients. There was a need to retain some visual recognition of the brand amongst their existing client base.

The Solution

The creative team at Epigram worked to develop a range of new brand concepts, each moving the brand forward in a gentle, sophisticated way. Once the preferred creative direction was selected, this led to an evolution of the logo itself (not part of the initial brief) and application across a range of internal and external branded assets. Bespoke photography was undertaken to provide differentiation from stock images and to help bring the concept to life.

The Result

A sophisticated, cohesive brand identity that reflects both the heritage and modernity of the firm, its approach and its people. Core deliverables included comprehensive brand guidelines, a suite of templates for internal use, key client facing collateral, website re-skin and a bespoke animation articulating the firms’ ethos and position in the market.

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