Russell-Cooke is a top 100 London-based law firm with over 200 lawyers working across commercial, not-for-profit, regulatory, and personal sectors. As part of a wider visual identity refresh, the firm needed to address a core issue: its use of imagery was minimal, felt inconsistent and was disconnected from its brand voice.

The Challenge

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

We began with a strategic audit of Russell-Cooke’s existing brand assets. From there, we developed a creative direction that aligned with their tone of voice – thoughtful, rooted in London, and detail-oriented – and reflected the values already shaping the rest of their rebrand.

The Result

The new image library gave Russell-Cooke’s internal teams the tools to confidently and consistently produce on-brand materials – with less time spent searching and second-guessing. The curated visuals brought a refined personality to the brand, helping them stand apart in a saturated legal market.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.