Established in 2017, The West Midlands Growth Company is an economic development and marketing agency, who’s core goals are to encourage tourism, attract regional investment, create new jobs, and expand businesses.
Digital marketing strategy and design
Organic and paid for social media activity
Research and strategy
Social media marketing
To conceptualise and create the visual identity, marketing strategy and digital campaign for a Business and Tourism programme campaign around a major sporting event - to achieve the goal of promoting the region to key international audiences within specific locations.
After researching further into the demographic and users, we explored several different concepts which incorporated the West Midlands map graphic as an element placeholder. The campaign was split into 4 different phases, each with adapted concepts and designs to continue keeping the campaign looking fresh and following the trends from the analytics we were seeing throughout the campaign.
An engaging social media campaign spread across different phases which targets the demographics in their various countries and showcases the West Midlands and the specific places in which they may be interested in.