Mapping Priorities with Epigram: Reframing the Project Triangle for Legal Marketing Success

Introduction: From Creative Cliché to Strategic Compass

Every marketer knows the adage: “You can only pick two, quality, speed, or budget.” This project triangle has long been used to explain the inevitable trade-offs in creative work.

But at Epigram Communications & Design, we believe it is time to flip the script.

Instead of viewing the triangle as a limitation, we see it as a tool for clarity. Our mission? To help in-house legal marketing and business development (BD) teams map their priorities and make choices that support both strategy and sanity.

Understanding the Triangle: What Are We Really Balancing?

The Classic Creative Triangle:

1. Quality: Premium design and top-tier execution
2. Speed: Rapid delivery for fast-moving campaigns or pitches
3. Budget: Cost-effective solutions that respect financial boundaries

Traditionally, you’re told to pick two. But we say: let’s pick the right one first and build from there.

How Epigram Helps Legal Marketing Teams Navigate This

We don’t just deliver assets; we co-create strategy aligned solutions. Whether you're responding to a pitch, launching a new campaign, or rolling out a brand refresh, our approach starts with one question:

What matters most to your team right now, speed, budget, or quality?

Real-World Scenarios:

• Need it fast and affordable? We recommend smart, lean design choices that still deliver visual impact.
• Have a fixed budget but want standout quality? We break projects into phases, spacing out deliverables to maximise value.
• Chasing top-tier quality on a tight deadline? We plan ahead, align resources, and clearly communicate the level of investment required.

From Triangle to Satnav: A New Way to Navigate Projects

Think of Epigram as your creative satnav, guiding you with precision, context, and agility. Our role is to translate the triangle into a strategic route tailored to your business priorities and team capacity.

How We Do It:

• Collaborative scoping sessions
• Transparent trade-off discussions
• Adaptive project planning and resourcing

We're not just here to produce, we’re here to problem-solve with purpose.

Why This Matters for Legal Marketing and BD Teams

Legal marketing operates in a high-pressure, deadline-driven world. BD teams juggle pitch requests, content updates, and campaign rollouts, all while aligning with brand standards.

By reframing the project triangle, we empower these teams to make faster, smarter decisions that balance short-term needs with long-term value.

Ready to Map Your Priorities?

You don’t need a perfect triangle. You need a practical, custom-fit strategy that evolves with your goals.
Get in touch today to map your next campaign, pitch, or brand rollout with clarity and confidence.