Attracting Talent Starts with Strategic Design: DWF Case Study

Why Strategic Design Matters

Recruitment in sectors like law, consultancy, and finance isn’t just about job descriptions. It’s about showcasing your culture, your values, and your ambitions, clearly, consistently, and compellingly.

That’s where design becomes more than decoration. It becomes strategy in action. From early careers campaigns to full employer brand overhauls, we work with firms to ensure every visual and every message reinforces who they are and why the right candidates should choose them.

Case Study: DWF Early Careers Campaign

When DWF, a leading law firm, merged their graduate, apprentice, and central services recruitment under one umbrella, they needed a unified identity that felt fresh, inclusive, and forward-looking.

Our brief:

‍Build a strategic, digital-first campaign that would appeal across all early career pathways.

What we delivered:

• Headline messaging and creative concepts
• Pull-up banners, social media cards, and web imagery
• A unique visual style combining photography and bespoke illustration

The result?

‍A cross-channel campaign that positioned DWF as a dynamic, supportive destination for future lawyers, business professionals, and apprentices alike.

Delivering on this brief meant more than just producing great visuals, it required us to fully understand DWF’s culture, values, and audience. By developing a brand narrative that was visually engaging and strategically sound, we gave DWF’s early careers team the tools to confidently communicate with candidates across multiple channels. Investing in a well-crafted employer brand doesn’t just make a firm look good, it helps it compete for attention, build trust with potential hires, and reflect the kind of organisation people want to join. In a market where first impressions matter, strong branding gives your recruitment the edge.

Trusted by Legal Industry Leaders

We’ve helped firms like Addleshaw Goddard bring their early careers stories to life through recruitment videos, print materials, and digital campaigns. Each solution is tailored, strategic, and grounded in the firm’s own voice.

Our team brings 30+ years of experience working with law firms and professional organisations, so we know how to cut through the noise and speak directly to the people who’ll shape your future.

Ready to Elevate Your Employer Brand?

Whether you’re building an early careers strategy from scratch or refreshing an existing campaign, Epigram is here to help.