How to Improve Professional PowerPoint Presentations: From Functional to Impactful

PowerPoint, used well, can elevate your brand, impress clients, and bring complex ideas to life. Used poorly, it can undermine your message and hinder you. At Epigram, we help legal and professional firms turn everyday slides into polished, purposeful presentations, whether for internal updates, high-stakes pitches, or award-winning events. With smart design, even a basic deck becomes a powerful extension of your brand and strategy.

Lucy Taylor

01/10/25

Why PowerPoint Still Matters in Professional Services

In a world of flashy design platforms and slick video tools, PowerPoint has one major advantage: everyone uses it. But most firms barely scratch the surface of what it can do.

From quick internal slides to high-stakes tenders, PowerPoint is the default for business communication and that means your decks need to look as professional and well-crafted as any brochure or report.

Here’s where most firms go wrong:

Slides are cluttered, inconsistent, or off-brand.
Content is good, but the design makes it hard to follow.
Teams spend hours formatting, wasting company time, resources, and money.

How to Improve Your PowerPoint Presentations

Whether you’re prepping for a pitch, a partner meeting, or a national event, here are a few ways to enhance your decks and save time:

Use Branded Templates

A well-designed PowerPoint template makes it easy for teams to stay consistent without thinking about fonts, colours, or layout rules. We build templates that are intuitive and future-proof, so even quick slides feel considered.

Prioritise Visual Hierarchy

Your audience shouldn’t have to hunt for the key point. Use bold headers, clear structure, and meaningful visuals to guide their attention and tell a story.

Add Motion and Interactivity

PowerPoint isn’t static. With built-in animations and transitions, you can bring complex ideas to life without needing new software. In fact, here at Epigram, we’ve even used it to create animated video content for major conferences.

Call in the Experts

Not sure where to start? Many of our clients send us their “content dump” and we return a polished, on-brand deck, often within hours. It's one of the fastest, easiest, and most cost effective ways to upgrade your communication.

Case in Point: Addleshaw Goddard’s Award-Winning Event Series

When Addleshaw Goddard launched their Always Grand 2024 event series, they needed more than just speaker slides. They needed a visually impactful, engaging experience that could travel across the UK and hold the attention of in-house legal teams.

Read more about our work on Addleshaw Goddard's AGenda Series

We created:

Three sets of branded speaker slides
A series of custom animations and motion graphics
A “YouTube-style” video seamlessly integrated into the presentation flow
AI voiceovers for consistent, natural delivery

The result? A B2B Marketing Awards Gold Winner and a standout moment for the firm’s brand. Proof that PowerPoint, when used well, can help law firms lead with confidence, creativity, and clarity.

Why Law Firms Should Rethink Their Internal Presentations Too

This isn’t just about big events.

Your internal decks; HR briefings, BD updates, practice group reviews, deserve just as much care. We work with clients to streamline internal comms with:

Custom PowerPoint templates
Branded report decks
Editable graphics and slides for day-to-day use

The goal? Cohesion, speed, and better communication across your firm.

How our Creative as a Service (CaaS) Model Can Help Streamline Internal Presentations

For firms that need consistent, high-quality internal presentations but lack the time or resource to refine every slide, our Creative as a Service (CaaS) model is the ideal solution. It gives your team on-demand access to expert design support, whether that’s a quick layout refresh, a branded slide deck, or a fully animated presentation, so you can move fast, stay on-brand, and make every internal touchpoint count.