Crafting a Stronger Legal Brand: How Epigram Helped Pannone Corporate Elevate Their Identity

The Challenge: Cohesion Across the Board

Pannone’s team knew their service was top-tier. But their visual identity didn’t always reflect that. With documents being created across departments, each with their own formats, visual choices, and tone, the firm’s branding had started to feel inconsistent.

They needed a brand refresh that:

• Reinforced their credibility and professionalism
• Worked seamlessly across documents and teams
• Was easy for internal teams to adopt and maintain

Our Approach: Practical Design, Strategic Thinking

At Epigram, we don’t believe in design for design’s sake. We believe in smart, strategic solutions that make life easier for busy professionals.

For Pannone, we:

• Audited their full suite of client-facing materials to uncover inconsistencies
• Refreshed their visual identity, keeping what worked and sharpening what didn’t
• Designed user-friendly templates for everything from reports to marketing brochures
• Provided training and support to ensure confident adoption across teams

The goal? A system that made it easy for anyone at the firm to produce on-brand, polished documents, without second-guessing.

The Result: A Brand That Works as Hard as They Do

The impact was felt immediately:

• A consistent, modern visual identity across all touchpoints
• Streamlined workflows and fewer formatting frustrations
• A boost in confidence, for both internal teams and external audiences

The refreshed identity now supports every part of Pannone’s operation, from pitch decks to client updates, ensuring the firm always presents itself with authority and clarity.

Building Legal Brands That Last

With over 30 years of experience working with law firms and professional service providers, Epigram understands the balance between tradition and transformation. We help firms evolve without losing sight of what makes them distinct.

If your firm’s materials aren’t aligned, or your brand identity isn’t pulling its weight, we can help.

Get in touch to talk about visual identity, branded templates, or how to make your communications work harder, so your brand always shows up at its best.

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