Epigram’s 2025 Roundup: A Year of Momentum, Milestones, and Smarter Marketing

Leading the Conversation on LSN

We published 50 pieces of content on Legal Support Network (LSN) this year, covering everything from high-pressure pitch support and campaign insights to smarter tools and design strategies for legal marketers.

The response? Energising.
Epigram closed out 2025 as LSN’s top-performing contributor across views, clicks, and engagement proof that the conversations we’re having together really matter to this community.

Thank you to everyone who read, shared, commented, or got in touch. You’ve helped shape a meaningful year of content.

Legal Marketing Is Evolving Fast

What stood out across 2025 was the sheer pace of change. Legal marketers are navigating increasingly complex demands, often with tighter deadlines and leaner resources. And what readers wanted most wasn’t theory it was practicality. You asked for real examples, real workflows, and real challenges solved in real time. That’s where Epigram thrives. We’re proud to be the design partner that helps teams find clarity in the middle of complexity.

Case Studies That Hit Home

Once again, case studies were among our most-read and shared content. From early-career programme campaigns to high-profile financial communications and AI-led initiatives, these stories showed how strategy and design intersect in high-pressure, high-stakes environments. Of particular interest were our self-serve template case studies, reflecting the growing appetite for tools that drive consistency and speed across internal teams.

Pitch Support That Never Sleeps

Pitch content remained dominant in LSN’s analytics unsurprising, given the increasing pressure on BD teams to turn around high-quality materials, fast.

Our feature, Three Pitches, One Goal, captured this perfectly, highlighting how our global model enables 24-hour delivery and seamless collaboration across time zones.

Whether it’s decks, bid templates, or full pitch visuals, the message is clear: design support in the pitch process isn’t a nice-to-have it’s essential.

CaaS: From Concept to Core Offering

Creative-as-a-Service (CaaS) emerged as one of the biggest talking points of 2025.

Firms needed predictability, flexibility, and reliable creative support especially during periods of high demand. We responded by expanding our offer: more tiers, better reporting, and real-life examples of how CaaS helps legal teams stay in control. It’s now a central part of how we support clients, and its popularity shows no signs of slowing.

Branding with Purpose

Our Five Branding Trends series sparked vibrant discussions around tone of voice, LinkedIn behaviours, internal culture, and the shift toward more interactive content.

We also helped several firms explore brand refreshes modernising their look and feel without the complexity of a full rebrand. The takeaway? Firms are becoming more strategic about brand evolution, and looking for partners who understand both the creative and the corporate landscape.

Designing for Better Ways of Working

One of the most resonant pieces this year focused on the Mindful Business Charter and how design processes can support wellbeing, not just output.

This sparked meaningful conversations about briefing, collaboration, and reducing workflow friction. Legal marketers are thinking not just about what gets delivered, but how and we’re proud to be part of that shift.

Digital Tools That Actually Help

From Foleon builds and smarter email marketing to content operations and the ever-present content bottleneck, our most practical, tool-focused posts struck a chord.

They reflected a simple truth: marketers want systems that work. Not more complexity just clarity, flexibility, and control.

Looking Ahead to 2026

If 2025 was about momentum, 2026 will be about deepening partnerships and delivering even greater clarity.

We’ll continue to focus on what matters most: sector-specific support, smarter design, and real-world solutions that help legal marketers thrive in a fast-moving world.

Thanks again for being part of our journey this year. We can’t wait to keep the conversation going.

Keep an eye on Epigram in 2026 there’s plenty more to come.

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