The Benefits of Professional Design in Responsible Business Reports

Designing a Fresh, Engaging Report for Addleshaw Goddard

Project Overview: Responsible Business Report 2024

Addleshaw Goddard, a prominent UK law firm, sought a digital-first approach to their 2024 Responsible Business Report. Their brief was simple yet ambitious: to highlight their work in inclusion, diversity, CSR, and environmental sustainability with a creative, compelling design that resonated with clients, employees, and stakeholders.

Exploring Interactive Storytelling

Dynamic Content with Ceros and Interactive PDF

To enhance engagement, we explored Ceros, an advanced online platform for interactive design. With it, we crafted a digital experience featuring clickable menus, subtle animations, and intuitive navigation. For broader accessibility, we also considered an interactive PDF format, offering familiarity without sacrificing creativity.

Adding Human Touches Through Video

To deepen the impact, we shot and edited original video content. These visual stories gave life to Addleshaw Goddard’s responsible business initiatives, providing an authentic and personal dimension that words alone couldn't convey.

Crafting a Visual Narrative That Connects

Photography, Illustration, and Iconography

We balanced professionalism with creative flair using:

• Photography to spotlight real people and initiatives, keeping the tone genuine.
  
  
• Illustrations to simplify complex messages with a creative edge.
  
  
• Custom icons to aid navigation, making the report intuitive and visually engaging.
  
  

The final visual identity aligned with Addleshaw Goddard’s brand, while also adding warmth and modernity.

What Made This Project a Success

Interactive Engagement

The dynamic interface encouraged readers to explore, click, and engage deeper with each section of the report.

Emotional Resonance

Video and photography built trust and relatability, turning a formal report into a human story.

Stylish Clarity

A clean layout, coupled with illustrations and icons, guided readers through complex content with ease.

A Future-Ready Format

By embracing a digital-first format, Addleshaw Goddard positioned themselves as an innovative, forward-thinking firm.

Ready to Make an Impact With Your Next Report?

This collaboration with Addleshaw Goddard is a perfect example of how professional design can transform complex business communications. At Epigram, we specialise in turning important messages into interactive, memorable experiences.

If you're looking to bring your reports, pitches, or brand communications to life, get in touch with us today. Let’s create something impactful, together.