Why an Up-to-Date Image Library Is Essential for Your Brand’s Impact

A Modern Brand Needs More Than Just a Logo

In today’s fast-moving visual world, imagery is branding. Whether you’re a law firm, consultancy, or professional services business, your brand lives through the visuals you share across proposals, presentations, reports, and digital channels.

But here’s the problem we see time and again: internal teams are working with a patchwork of inconsistent, outdated images, or worse, no cohesive image library at all.

This was exactly the challenge facing Russell-Cooke, a top 100 London law firm, when they came to us for help.

The Russell-Cooke Brief: Modernise the Brand, Rethink the Imagery

Russell-Cooke, with over 200 lawyers across commercial, regulatory, not-for-profit, and personal sectors, is known for its detailed, client-focused approach. But their visual storytelling wasn’t keeping up with the firm’s reputation.

• Their existing imagery felt disconnected, lacking the clarity, tone, and professionalism evident in their legal work.
• Internal teams didn’t have a centralised resource to turn to, leading to inconsistent output and diluted brand impact.

Russell-Cooke didn’t just need new pictures, they needed a strategic, brand-aligned image library to reflect their evolving identity.

Our Approach: Strategy Before Aesthetics

At Epigram, we believe great design starts with understanding the story behind the brand.

Here's how we tackled Russell-Cooke’s image challenge:

• Strategic Brand Audit: We reviewed their existing assets to understand the gaps and inconsistencies.
• Creative Concept Development: We aligned the imagery with the firm's tone of voice, thoughtful, rooted in London, and meticulous.
• Research & Sourcing: We curated a refined set of imagery that balanced personality with professionalism.
• Image Treatment: We developed a consistent visual style to be applied across formats and platforms.
• Delivery: A cohesive image library with usage guidance, designed for both marketing teams and day-to-day internal use.

The result? A visual toolkit that empowered teams, reinforced the firm's values, and brought Russell-Cooke's identity to life in every piece of communication.

Why Your Firm Needs a Strong Image Library Today

Still working from stock photo sites or outdated campaign folders? Here’s what you might be missing out on:

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Your image library is more than just a folder, it’s a strategic asset that should work as hard as your people do.

Stand Out in the Professional Services Space

In industries where trust, expertise, and attention to detail matter, visual consistency isn't a luxury, it’s a competitive advantage.

Russell-Cooke now has an image library that:

• Reflects their London roots and commitment to quality
• Enables internal teams to work faster and smarter
• Helps them stand apart in a crowded legal market

That’s the kind of result we aim to deliver for every client.

Let’s Bring Your Brand to Life

An effective image library isn’t something you build overnight. But with the right partner, it can become one of your brand’s most valuable assets.

Need to refresh your brand visuals or start from scratch?
We’d love to help. At Epigram, we specialise in visual identity, creative strategy, and communication design for professional and legal firms.